Selling

To maximize the value of your home we employ a Market Proven Home Selling Process to sell your home for up to 18% more than the neighborhood average. Here’s how we accomplish just that…

How to Sell Your Home for Up To 18% More Money

How to Sell Your Home for Up To 18% More Money
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1 | Preparation

The majority of home buyers prefer a home that looks new or is recently remodeled. Experience shows that buyers will pay a premium of as much as 5-7% for a home that is upgraded and move-in ready. With every property we list, we will provide an upgrades analysis to determine which updates will maximize the value of the home. Once we agree on a plan our team of property preparation specialists will get to work to make the process simple and hassle-free.

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2 | Presentation

The goal when presenting your home to market is to create a WOW moment for a prospective buyer, from their first glimpse of the property online, through the moment they first walk through your door. To ensure a stellar first impression, we employ professional photographers, videographers, and stagers and make your property show like a model home. Through professionally produced video and twilight photography, we present your property in its very best light, increasing its ranking on real estate search engines and creating more engagement with buyers.

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3 | Pricing

Most Realtors® use an outdated pricing model called a CMA (Comparative Market Analysis) when pricing a home that can cause a property to sell for up to 11% LESS than it should. Our Strategic Pricing model includes a pre-appraisal along with 27 additional economic indicators that have proven to influence buyers to reach for the highest price, driving final sales prices up for our clients as much as 8%.

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4 | Promotion

Once your home is prepared and priced for the market, it’s time to promote your home to buyers and their agents everywhere. Our extensive marketing plan includes local marketing, national marketing, international marketing, and social media campaigns. By addressing these 4 audiences we can double or triple the amount of online views as compared to only posting on the MLS and Zillow. This layered approach, coupled with an immediate response on every inquiry from our expert agents maximizes exposure to buyers and helps drives the final sales price up.

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5 | Negotiation

Negotiation is the single most important variable to help maximize the equity in the sale of your home once offers come in. A skilled negotiator can easily swing the the final value 2% or more. Every listing Expert on our team is a Certified Negotiation Expert, trained in the same negotiation methods taught at Harvard Law. Our collaborative negotiation tactics have proven to increase sales prices as much as 5%

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Contact Details

Brad Garofalo Group

(408) 460-5083

[email protected]



910 E Hamilton Ave., #130
Campbell, CA 95008